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TAKE CONTROL NOW!
TAKE CONTROL Of Your Farm Business
Master The Foundations To Create A Freedom Farm &
Live With More Purpose & Fulfilment
Rated 5 Stars, Take Control will help you become
a stronger farm business owner. Learn how...
This course is absolutely fantastic. Very challenging. It will test your mind. I’m really good at the day-to-day stuff in my farm business. But I struggle with the implementation, the planning, the stuff away from the farm. Farm Owners Academy are really challenging me on that. To go home and reflect, I’m going to have to make some serious changes that will be very beneficial to my business. So yeah, could not recommend it highly enough. And I’m excited!

-  Cameron England | Sheep Farmer
OWNING A FARM CAN BE UNPREDICTABLE…
 
Take Control will help you significantly improve your business skills in just 12 weeks. You will:
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Kick off 2022 with motivation and a plan: Reset from 2021, let go and create a whole new plan to really enjoy and make the most of 2022. You will feel great about yourself, knowing you did everything you could to have a great year.
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Get skilled up in running your business: Avoid mistakes, but also enjoy the fruits of running a great business and feeling like a great leader. Once you learn to run one business, you can apply the skills to many businesses - this program will not only help you with your farming business but also an external business OR if you want to buy one.
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Finalise a 10 year strategic plan, mapped back to the next 90 days: Start your year running as you have full clarity on where you are going. When you have clarity, you stop procrastinating because you have a plan. You are clear and it feels great. You get reenergised and you even feel more confident.
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Become the best version of yourself: Be a better leader, husband, wife, son, daughter - become the best version of you this year. Feel great about life and be well respected in your community.
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Get everyone on your farm on the same page: Everyone moving in the one direction. This is a MASSIVE help with succession planning and figuring out who does what. Enjoy the feeling of win/win as everyone knows who does what and where you are going.
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Get motivated and re-energised: Business is hard and we all can do with some motivation. When you are motivated good things come into your life.
Do you:
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Need to stop the drastic up and downs in cash flow?
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Wish your family worked together as a team, instead of constantly undermining one another?
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Want to become the best farmer you can be?
There’s so much we can’t control on the farm. That’s just the nature of the industry.

The weather could completely wipe you out for the season (2021 is a great example of this).

Changes in commodity prices could mess up your profits for the entire year.

Not to mention grasshopper or mouse plagues, fire, drought, frost, or even rain at the wrong time….

And that unpredictability can affect you in so many ways. It can cause you to…


  • Spend so much time working, stressing, and crisis-managing…that you forget the love you used to have for farming
  • Have strained relationships with your husband, wife, mum, dad, kids (or all of them!) because you all have different ideas about what’s best for the farm
  • Lose the farm that’s been in the family for generations because you can’t crack the code on making steady profits

There’s a lot you can’t control on the farm. And the risks are real, we can’t deny that.

BUT…and this is what most farmers don’t realise…

There’s also so much you CAN control.

And – if you want to have a really successful farm – there is so much that you MUST control.

When you take control of your farming business, you eliminate so many what-ifs…

You get ahead by increasing your cash flow, which means you increase your choices.

You have healthy family relationships because you know how to work together towards the same goal.

You understand how to be safe and protect your assets, in case the unpredictable happens.

What the best farmers know (that the average farmers don't)
After working with farmers for the last 40+ years, we at Farm Owners Academy have seen a clear pattern that separates the ones who succeed from those who fail.

Here’s what the average farmer does…

The average farmer works IN their farm.
He/ she spends every day doing all the technical, low-value farm jobs.

But despite working incredibly hard (because the “average” farmers are some of the hardest-working people I know,) he/ she still can’t get ahead. They:

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Sits at a low performing level, even though they know the can do so much more
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Lives in a constant state of fight vs. flight
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Can't afford to expand
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Is under tremendous pressure to do it all themselves
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Has no security to see them through tough times
But what about the top farmers — the ones making $500K, $1million, even $10million+ per annum? What do they do differently?

The top farmer works ON their farm.

He/ she doesn’t see themselves as a “farmer”…but as a “business owner”. They spend their time managing the $500/hour strategic tasks that grow his farm business, rather than doing the $25/hour farm jobs all day.
The top farmer works ON their farm business and:
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Knows exactly what they need to do to steadily grow the farm, year after year
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Makes confident, strategic business decisions...on their own terms
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Balances thheir portfolio with off-farm investments to get through tough times
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Knows the 1-, 3-, and 10-year plans for the farm (including a succession plan everyone’s on board with)
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Is always learning from other top farmers who are doing it better than them, so every year gets better and better
If you look more like the average farmer than the top farmer,
There is a huge OPPORTUNITY in front of you
It’s your turn to step up and have a go.
Because, it’s true, most farmers will never be profitable. Most will stay stuck as a worker robot, spending every day as a slave to the demands of their farms.

Most will be at the mercy of all the unpredictable parts of farming that they can’t control.


But that doesn’t mean that YOU have to.
You can CHOOSE to act differently than most farmers and rise above…
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To stop doing things the same way, just because Dad did it like that…
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To become the strong business leader your farm needs to succeed…
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To build a stable legacy (and family reputation) future generations will be proud to be part of.

This has given me the great shake-up to not sit at a low-performing level. I’d been thinking ‘don’t expect anything for the first 10 years on the farm. Just work your ass off and earn small profits and reinvest.’ But the Take Control Program showed me the potential for growth really early on.

DAVID WESTBROOK - MIXED FARMER

I want to tell you the story of John, a wool farmer who made $250K in profits (while his neighbour’s farm went bankrupt in the same time period)…
At age 54, John was highly stressed. He had 4 children and his wool farm wasn’t producing the returns he needed to cover costs. With his wife Jo’s support, John had to find work outside of the farm to make ends meet.

Nearing foreclosure, John turned to Farm Owners Academy co-founder, Greg Johnsson. Greg taught John how to stop acting like a broke farmer and start acting like a successful BUSINESS OWNER. After learning the mechanics and strategy behind running a profitable farming enterprise, John committed to stepping up and becoming the best he could be.

And boy, did he do that…

Today, 18 years later, John has a highly profitable farm that he plans to hand down to his daughter (with a succession plan that they’re both really happy with). In the 2016 financial year, John made a net profit of $250k after all costs…and paying himself a wage of $70k. This is an excellent result considering John runs a 550-hectare farm on Kangaroo Island!

In the same time period, John’s neighbour’s farm has gone bankrupt. Same soil, same rainfall, same markets…and John’s farm flourished while his neighbour’s failed.

…All because he knew how to take control and steadily grow his farm, even in unpredictable situations.
Learn the critical difference between a flourishing and a failing farm:
The Take Control Program is extremely beneficial to my business. It makes you have a good look at what you are doing as a person, as well as your business. I would be happy to recommend the program to anyone who wants to better their business as well as themselves.

NATHAN GROSSER
MEET FARM OWNERS ACADEMY
Jeremy Hutchings and Greg Johnsson with the FOA Team and community
G’day, we’re Greg & Jeremy, the guys behind Farm Owners Academy.  Let us tell you a little bit about us and why Farm Owners Academy exists….

Greg has had a lifetime of experience as a business owner and specialist sheep and cattle production consultant. His passion for improving enterprise productivity and profitability for farmers started when he trained as a veterinary surgeon and has spanned the last 40+ years through the activities of his consultancy group.

Greg has also been a farmer, managing the family farm on Kangaroo Island in the 1980s and 1990s whilst establishing his veterinary business.

Jeremy has been an adviser to farming families and a coach to regional business owners for over 20 years. He grew up on a highly productive mixed farm and has been lucky enough to have worked with some of regional Australia’s most progressive emerging farms and businesses.

In all of these dealings, 2-3 common themes are clear:
  • Most business owners and farmers are working massive hours, and not achieving the consistent, reliable profits they deserve.
  • Most farm business owners have businesses that are entirely dependent on them, making them (and not rain or prices) the single biggest risk to the business.
  • Most farmers are technically trained, but lack the skills & tools required to successfully build, run, and then scale a successful, multi-generational farm business.

Ultimately, that is why Farm Owners Academy was created…. to show farmers an easier way to run their farms, and to make more profit in less time by stepping up from farmer to strategic business owner!

We teach you how to maximise the profitability ON the farm…and then invest that money OFF the farm to maximise wealth.

We combine our backgrounds of mentoring top business owners and first-hand knowledge of farming to create programs and resources that move you from an average farmer to a TOP Producer.

We boiled down our system to the most essential elements…and that’s when the Take Control Program was born.
Introducing TAKE CONTROL
Module 1: Take Control of YOU
As the farm owner, you are the #1 MOST important asset in your business. To start operating at a top level, you have to think like a million-dollar business owner. You’ll stop the behaviours (that you’re probably not even aware you’re doing) that are keeping you from success and start having a mindset that builds confidence…so all the other things can fall into place.

Here’s what we’ll cover:
  • The 6 TOP Producer traits you need to develop your million-dollar business owner mindset and stop second-guessing yourself
  • How to get crystal clear on what you want from your life and how to properly document these goals in a system that allows you to make them happen
  • Proven tricks to keep a positive mindset to keep going when most other farmers would quit
  • The 8 winning habits of highly successful business owners: do these and people will start seeing you as a powerful business leader
  • Strategies to stop your “stinking thinking” that’s sabotaging your current success
Module 2: Take Control of YOUR TIME
After taking control of yourself, time management is the next critical area to have a top 20% farming business. You’ll learn the proven time-management strategies to double your productivity AND free up at least 10 hours per week. You’ll open up to new ways of investing your time to focus on more money-producing activities and enjoy more stress-free time with family and friends.

Here’s what we’ll cover:
  • Discover the 11 Time Management Commandments to use your time to make a significant impact on your farm
  • Set clear 10-year goals…then pull it back to 3 years, 12 months, and 90-day blocks to get (way) more done by working with clarity
  • Create a strong rhythm in your business by setting up weekly meetings, then mastering weekly and daily planning to consistently achieve more every week, month, quarter, and year
Module 3: Take Control of YOUR BUSINESS
It’s time to get serious about the success of your farm by stepping up to become a strategic business owner. We’ll take the same business practices that top companies use and apply them to your farm. You’ll learn what it takes to double the profitability in your business within the next few years (to give you more freedom and stability) by working smarter, not harder.

Here’s what we’ll cover:
  • How to scale up your farm: the cornerstone of taking control of your business
  • How to put an operations plan in place which will save you time, energy, money, and stress
  • The surprising business tactic to increase your farm’s profitability (when Steve Jobs did this, it made Apple a billion-dollar company)
  • How to simplify your business, then focus on a few key things so you’ll never plateau again as you steadily improve month after month
  • The key shifts you need to make to hit the multimillion-dollar mark
Module 4: Take Control of YOUR TEAM
Controlling team members (especially when they’re your family!) is one of the biggest challenges in any business. In Module 4, you’ll learn how to manage your team like a million-dollar enterprise. You’ll understand how to manage different personalities, balance personal relationships, and balance egos to behave more like a business and less like a family farm.

Here’s what we’ll cover:
  • How to create clear job descriptions for each role on your farm
  • How to write winning job ads to find and recruit the best employees
  • How to set clear expectations to ensure all jobs get done the way *you* would do them!
  • Implementing company protocols to ensure employees are aligned with your business. 
  • Team communication secrets to start operating as a single unit, which brings enormous momentum, leads to more profitability, and removes stress
Module 5: Take Control of YOUR FINANCES
Real wealth creation happens when you work ON your farm, not IN it. As the leader of your farming business, you need to think like a financial director to optimise operations and make more money. What you’ll learn in this module will lead to an increase in wealth creation and highly sustainable business growth (without ever needing to take a finance class.)

Here’s what we’ll cover:
  • How to create your Financial Scorecard to monitor where your money’s going and make financially smart decisions
  • The key numbers you must track to become a million-dollar enterprise
  • How to reduce costs and maximise profitability by performing a monthly financial audit
  • The secrets to setting strong budgets so every $1 spent makes $2 back in profit
  • How top business owners invest their money and how to get started
Introducing
TAKE CONTROL
Module 1: Take Control of YOU
As the farm owner, you are the #1 MOST important asset in your business. To start operating at a top level, you have to think like a million-dollar business owner. You’ll stop the behaviours (that you’re probably not even aware you’re doing) that are keeping you from success and start having a mindset that builds confidence…so all the other things can fall into place.

Here’s what we’ll cover:
  • The 6 TOP Producer traits you need to develop your million-dollar business owner mindset and stop second-guessing yourself
  • How to get crystal clear on what you want from your life and how to properly document these goals in a system that allows you to make them happen
  • Proven tricks to keep a positive mindset to keep going when most other farmers would quit
  • The 8 winning habits of highly successful business owners: do these and people will start seeing you as a powerful business leader
  • Strategies to stop your “stinking thinking” that’s sabotaging your current success
Module 2: Take Control of YOUR TIME
After taking control of yourself, time management is the next critical area to have a top 20% farming business. You’ll learn the proven time-management strategies to double your productivity AND free up at least 10 hours per week. You’ll open up to new ways of investing your time to focus on more money-producing activities and enjoy more stress-free time with family and friends.

Here’s what we’ll cover:

  • Discover the 11 Time Management Commandments to use your time to make a significant impact on your farm
  • Set clear 10-year goals…then pull it back to 3 years, 12 months, and 90-day blocks to get (way) more done by working with clarity
  • Create a strong rhythm in your business by setting up weekly meetings, then mastering weekly and daily planning to consistently achieve more every week, month, quarter, and year
Module 3: Take Control of YOUR BUSINESS
It’s time to get serious about the success of your farm by stepping up to become a strategic business owner. We’ll take the same business practices that top companies use and apply them to your farm. You’ll learn what it takes to double the profitability in your business within the next few years (to give you more freedom and stability) by working smarter, not harder.

Here’s what we’ll cover:
  • How to scale up your farm: the cornerstone of taking control of your business
  • How to put an operations plan in place which will save you time, energy, money, and stress
  • The surprising business tactic to increase your farm’s profitability (when Steve Jobs did this, it made Apple a billion-dollar company)
  • How to simplify your business, then focus on a few key things so you’ll never plateau again as you steadily improve month after month
  • The key shifts you need to make to hit the multimillion-dollar mark
Module 4: Take Control of YOUR TEAM
Controlling team members (especially when they’re your family!) is one of the biggest challenges in any business. In Module 4, you’ll learn how to manage your team like a million-dollar enterprise. You’ll understand how to manage different personalities, balance personal relationships, and balance egos to behave more like a business and less like a family farm.

Here’s what we’ll cover:

  • How to create clear job descriptions for each role on your farm
  • How to write winning job ads to find and recruit the best employees
  • How to set clear expectations to ensure all jobs get done the way *you* would do them!
  • Implementing company protocols to ensure employees are aligned with your business. 
  • Team communication secrets to start operating as a single unit, which brings enormous momentum, leads to more profitability, and removes stress
Module 5: Take Control of YOUR FINANCES
Real wealth creation happens when you work ON your farm, not IN it. As the leader of your farming business, you need to think like a financial director to optimise operations and make more money. What you’ll learn in this module will lead to an increase in wealth creation and highly sustainable business growth (without ever needing to take a finance class.)

Here’s what we’ll cover:
  • How to create your Financial Scorecard to monitor where your money’s going and make financially smart decisions
  • The key numbers you must track to become a million-dollar enterprise
  • How to reduce costs and maximise profitability by performing a monthly financial audit
  • The secrets to setting strong budgets so every $1 spent makes $2 back in profit
  • How top business owners invest their money and how to get started
The Farm Owners Academy ‘Take Control Program’ certainly met our expectations and will continue to be a real benefit as we make decisions in the years ahead. Be prepared to be challenged.

TERRY YOUNG
JOIN TODAY AND YOU’LL ALSO GET THESE AWESOME BONUSES!! ($10,990 value)!!!
BONUS #1
2 x Tickets to the TOP Producers Program 2-Day Workshop – Worth $1,990!
Bring your husband, wife, mum, dad, son, daughter, farmhand, or friend for two full days away to strategise for your business and life.

This is a comprehensive workshop, where you’ll learn how to make more money and run a better farming business. Not only that, you and your partner will (finally!) get on the same page in regards to goals, methods, and roles. You’ll walk away with a shared game plan and sense of understanding you’ve never had before.

It’s hard to find time to devote to business growth with all the demands of your farm. This event is guaranteed to be two of the most productive days of your year where you’ll work ON your business and improve it.
Join Take Control today and we’ll gift you two tickets to our annual
TOP Producers Program 2-Day Workshop (valued at $1,990) FOR FREE! 
BONUS #2
You’ll also get 12 months access to our private Facebook group ($500 value)…
This group is exclusively for Take Control participants. The group gives you the perfect forum for support from other farmers who’ve been there, advice from successful business owners, and access to me and the team should you have any questions.
BONUS #3
Additionally, I will be hosting a monthly live coaching call via Zoom which you will have access to for a full year! ($3,500 value)...
We’re not here to tell you what to do, but we ARE here to support you on your journey! As you test these strategies out for yourself, you’ll have direct access to us — the team who’ve helped dozens of farmers just like you grow successful businesses — so you’ll never stay stuck. We’ll give you specific solutions to your problems so you can confidently move forward in growing your farm business.
Who is TAKE CONTROL perfect for?
You love farming. There’s something so beautiful about life on the farm. You’re not just out to make money. You’re not a farmer because you have to be, you do it because you have a real passion for it.
You’re bogged down. You wake up early, work late, spend your weekends on the farm…and you can’t remember the last time you took a holiday. You want your farm to be successful but you don’t have any more hours to give. You want the step-by-step system to free up your time to work on the $500/hour strategic tasks that will move your business forward.
It’s about more than money. Look, we all want a healthy bank account. But it’s about more than that. You want to enjoy the journey and to balance ALL areas of your life.
You’re a hard worker. You pride yourself on your work ethic. You love the feeling of putting in a solid day’s work, knowing you gave it your all. You’re willing to work on the things that you know make a difference and you’re really good at getting things done.
You know you need to make a change. You know you’re built differently than most and you’re ready to step up and really let people see what you can do. Deep down, you know the way you’re working isn’t sustainable and will only lead to burnout. You want to learn how to have a sustainable farm business that sees steady improvement year after year.
You want to become a TOP producer. And you want to become the best version of yourself in business and life.
Who is TAKE CONTROL NOT perfect for?
Farmers who are learning junkies. People who like to learn about this stuff but not DO anything about it won’t get results. We make it easy for you to take action…but you need to be willing to do the work to earn your results.
Know-it-alls. Farmers who say “that won’t work for me” or “I know better” without actually trying it aren’t going to get results with this program. I’ve worked with some of Australia’s top businesses and sold two million-dollar companies. Greg has built a multimillion-dollar business. And our clients have built incredible farming businesses of their own. We can help you do the same…but only if you have an open mind and trust our expertise.
Show-off farmers. I love success as much as anybody and I LOVE seeing farmers become wealthy. But we don’t get along with people who like to show off and make other people feel small because of their financial success. Those kind of people are better suited for another program.

CONTROL is the ultimate word. My husband and I joined this program looking for some clarification towards improving our farm business and this program did deliver. We jumped unknowingly into the program wondering if we were spending our hard earned money correctly? And it has been worth every cent plus more.

It has given us a strong business foundation to build, as well as endless potential to grow as individuals, whilst enjoying our farm business and lifestyle. We have implemented small, but easy, changes into our farm and personal lives to see small successes already.

We highly recommend this course for any farm, of any size, with any family.  Jeremy and Greg are fully committed to helping everyone along the way.
Loved it and can’t wait to do the next course.

Thank you Jeremy and Greg, we really appreciate your work.

Belinda McKimmie

A PROGRAM FOR FARMERS WHO WANT TO BECOME THE BEST THEY CAN BE
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Push yourself to become the successful farm owner you know you can be
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Make decisions on your own terms and enjoy the FREEDOM of being a business owner
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Improve profitability and quit the drastic ups and downs most farmers experience
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Build healthy family relationships and solid succession plans that everyone feels great about
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Stop being “too busy”, with no time to come up for air
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Experience more confidence, peace, and gratitude
PICTURE YOUR FREEDOM FARM LIFE!
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Imagine you make the decision to Take Control today. You work through the 5 modules and learn how to Take Control of the 5 key areas of a successful farm business. You use the Take Control Workbook to not just think about this stuff but actually DO THE WORK that moves your business forward.
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Every day, you work with purpose. You know what you need to do this week, this quarter, this year, in 3 years...to reach your big vision of where you want the farm to be in the next decade.
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You hired great team members and the group dynamics are just amazing. You no longer have to do everything yourself and you can’t believe how fast the business is growing because of their help.

And become the profitable business owner your farm needs for steady improvement, year after year.


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You’re bringing in more money than ever before. You have a healthy bank balance with cash flow readily available for:
  • Times of expansion, to purchase more land, own your land outright, or invest in technology solutions to make operations easier, and…
  • Tough times or surprises, to ride the unpredictability of the farming industry smoothly.
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Other farmers are noticing your success and asking how you do it. Finally, all of your hard work is being recognised by your peers and the community...and it feels damn good.

And you become the strong, confident farm owner you always knew you could be.
This is a great course for people to be motivated/re-motivated in business, and in life. This is one of those courses you do where the ROI is infinite

Alexander Burnheim
When David & Becky decided to Take Control, they doubled their profits and halved their working hours.
 
From overwhelm to order… still very much a work in progress here but we are focused, have direction and you have kick started an important dialogue. I hadn’t expected the personal development side of things but this sets the foundation. Really appreciated the chance to gain this knowledge & insight without leaving the property. The 5 modules were logical, well structured and a reminder of how much I love learning. The Take Control Program is fantastic value. So grateful to FOA for putting this program together – perfect timing!

Allison Cooke
JOIN TAKE CONTROL TODAY AND RECEIVE:
TAKE CONTROL NOW!
GET STARTED TODAY!
Total Value: $10,990
YOUR INVESTMENT: $5,000
OR

4 Monthly Payments of $1,350
STILL NOT CONVINCED?
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14 Day Money Back Guarantee
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Payment Plan Available
JOIN TAKE CONTROL TODAY AND RECEIVE:
Five comprehensive self paced Take Control Modules, recently updated to be even more specific to farming ($5,000 value)
BONUS #1: Two tickets to the TOP Producers Program 2-Day Workshop ($1,990 value)
BONUS #2: 12 Months access to live monthly coaching calls to ask questions and get help from experienced mentors ($3,500 value)
BONUS #3: 12 Months access to the private Take Control Facebook group to get support, ask questions, and celebrate wins in real-time ($500 value)
GET STARTED TODAY!
Total Value: $10,990
YOUR INVESTMENT: $5,000
OR
4 Monthly Payments of $1,350

TAKE CONTROL NOW!
RISK-FREE SATISFACTION GUARANTEE

I know that Take Control can work for you. Greg knows it too, but we appreciate that you might not be sure about that yet. So let us put our money where our mouth is…. Join Take Control today and if you decide within the first 14 days that this course is not right for you or you cannot see the value and want to quit, we will happily give you a full refund.

- Jeremy Hutchings and Greg Johnsson

STILL NOT CONVINCED?
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Payment Plan Available

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